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Optimized content creation for engaging campaigns. Introduction FOR, a leader in training and professional development, wanted to streamline the time-consuming process of creating impactful campaigns. To help their Marketing team, Creative Words developed an automation system for generating optimized content—including blog posts, social media assets, landing pages, and marketing emails—allowing the SMM to focus on strategy, technical operations and creativity. Solution and key benefits Our scalable, customized solution integrates GenAI and automation. The SMM enters key information such as topics, benchmarks and briefs into an intuitive Excel template, then uploads it to a web app. The system generates optimized content, aligning with the client’s tone of voice while offering diverse marketing angles. Multilingual content can be generated from text input in any language. The human review process is fast and efficient. The human review process is fast and efficient. Findings and outcomes 18 hours of manual process time reduced to just 8 hours 42% decrease in cost per click (CPC) 44.7% decrease in cost per lead (CPL) What they say about us Arianna Ranocchi, SMMCreative Words’ tailored workflow enabled our Marketing team to produce high-quality marketing campaigns quickly and consistently, while enhancing customer engagement and reducing associated costs. By automating repetitive tasks, this solution freed up resources for strategic initiatives and provided us with a significant competitive advantage.

Our custom AI solution for content creation. Introduction FOR, a company focused on training and professional development, aimed to streamline social media content creation, as their manual approach was time-consuming and lacked flexibility. This case study explores how a more efficient process was developed by Creative Words, while ensuring audience engagement on each platform. Solution and key benefits Our scalable, customized solution integrates GenAI and automation The SMM enters key information into a template using the AIDA model. The automated system generates posts that align with the client’s tone of voice. Multilingual content can be generated from text input in any language. The human review process is fast and efficient. Findings and outcomes +70% increase in engagement rate in just one month +10% average increase in followers in one month across different platforms 67% working time saved in one month What they say about us Arianna Ranocchi, SMMThe automation developed by Creative Words was custom-designed to fit the specific needs and workflow of our marketing department. We are extremely pleased with both the product and the CW team, who were exceptionally accommodating, attentive to our needs, and detail-oriented.

Generative AI Integration in Local Businesses. Introduction Attilio Carmagnani S.p.A., founded in 1904 in Genoa, is a key player in the chemical trade and logistics industry in Italy and the Mediterranean area. Facing the need to enhance efficiency in its sales department, the company partnered with Creative Words for AI consulting and training, aiming to streamline operations and simplify daily tasks. Solution and key benefits Customized hands-on training course on generative AI Practical examples of using AI to create tailored commercial emails and marketing content Real use cases to present AI as an ally, challenge negative perceptions AI’s benefits while maintaining the human touch Findings and outcomes Alignment of AI knowledge and development of new skills New collaboration for the creation of a customized editorial calendar Combination of tradition and innovation with a strategic and forward-looking approach What they say about us Arianna Ranocchi, SMMThe automation developed by Creative Words was tailor-made to suit the specific needs and workflow of our Marketing department.We are extremely satisfied with both the final product and the CW team, who proved to be exceptionally accommodating, attentive to our needs, and meticulous.

Confindustria Young Entrepreneurs of Genoa and the Integration of GenAI into Local Businesses. Introduction At the heart of Genoa’s industrial landscape, the Young Entrepreneurs section of Confindustria serves as a key hub for innovation and business dialogue. Composed of entrepreneurs and managers aged 18 to 40, the group fosters technological growth in the region by supporting the development of ambitious ideas and projects. Within this context, a collaboration with Creative Words was launched with the goal of exploring the potential of generative artificial intelligence through a customized training program. Solution and key benefits Tailored introductory course on generative AI, designed for a diverse audience Hands-on activities based on real use cases identified through an initial self-assessment by participants Content adapted to suit varying levels of experience, from beginners to seasoned managers Inclusive approach that highlighted the diversity of sectors and corporate roles represented Findings and outcomes Unified foundational understanding of AI and greater awareness of its potential Training praised for its balance between theory and practical application Sparked dialogue on the role of AI in future business strategies A first step towards the conscious and strategic adoption of AI in the local business landscape What they say about us The training course proved to be a valuable resource, giving me a clear understanding of what artificial intelligence is—and just as importantly, what it is not. This clarity now allows me to use AI more consciously and effectively, optimizing my daily work.A tool like genAI also proves helpful in innovating marketing strategies and optimizing communication with potential clients. While full AI integration still requires attention to aspects like privacy and system compatibility, I’m excited about the future applications of what I’ve learned.

Automated creation of buyer personas for impactful campaigns. Introduction FOR, a leader in training and professional development, sought to streamline the time-intensive process of creating accurate buyer personas, a critical step for ensuring marketing campaigns resonate effectively with different target audiences. This case study explores how Creative Words introduced an automated solution enabling their Marketing team to create impactful, tailored campaigns. Solution and key benefits Our scalable, customized solution automates data collection and personas generation leveraging GenAI. The SMM enters key information into an intuitive Excel template, then uploads it to a web app. The system creates detailed and consistent buyer persona profiles based on the service promotion needs and requested quantity. The human review process is fast and efficient. Findings and outcomes 30% reduction in time 14% increase in click-through rate 10% increase in conversion rate What they say about us Arianna Ranocchi, SMMBuyer personas are the backbone of any great marketing and sales strategy—they give us valuable insights into our customers, their needs, and their trigger points. With the new workflow from Creative Words, our Marketing team can finally spend less time building profiles and more time crafting campaigns that effectively engage the right audience with the right message.

How custom automation streamlined Finking’s operations. Introduction Finking, a language service provider, faced inefficiencies in their non-linguistic workflows, particularly in quoting, document handling, and the most time-consuming project management  tasks. Manual steps were embedded across key processes, making efficiency difficult to maintain. As a result, the team’s operational capacity was increasingly absorbed by repetitive tasks instead of strategic priorities. Despite existing tools in the market, Finking’s specific needs required a more adaptable, cost-effective solution. Solution and key benefits Tailored AI-powered OCR tool: Faster processing of scanned personal documents for Finking’s B2C services, reducing manual work. Automated quoting system: Simplified quoting and purchase order creation, cutting repetitive input and improving consistency. Project registration automation: Standardized key project data to enhance visibility and operational tracking. Seamless integration: Integrated into existing workflows with immediate impact and minimal training. Scalability: Built to scale with Finking’s growth and evolving content needs. Findings and outcomes 30% faster document processing: Reduced turnaround time for scanned documents. 20% time savings in quoting: Faster purchase order issuance, freeing time for strategic work. 15% time savings for Project Managers: Streamlined core tasks for more efficient project management. Increased efficiency and focus: Less time on routine work, more focus on client relations and optimization. What they say about us Elena Finco, CEO at Finking”The solutions developed with Creative Words helped us simplify core processes and gain better control over time and resources. It’s the kind of tech partnership that brings real operational value.”