In recent years, generative artificial intelligence has become an increasingly significant presence in our lives. According to the “Our Life with AI” study conducted by Ipsos and Google, nearly half of the global population (48%) has used generative AI in the past year, with adoption particularly high in emerging markets and the Asia-Pacific region. Moreover, 57% of respondents express enthusiasm for AI’s potential, surpassing the 43% who voice concerns about its risks. In emerging markets, this enthusiasm reaches as high as 77%.
These figures not only highlight AI’s growing adoption but also indicate that its impact extends beyond the tech sector, positioning it as a strategic element in the modern workplace.
AI in the Workplace: No Longer Just an Experiment
One of the most significant findings of the study is that 74% of AI users report leveraging it in their professional lives. This suggests that AI has moved beyond experimental phases and has become a concrete, widespread tool in the professional landscape.
The most common workplace applications of AI include:
- Writing and content creation (80%)
- Solving complex problems (79%)
- Brainstorming and idea generation (75%)
Interestingly, AI usage is not limited to “white-collar” professionals or younger generations. A notable 67% of “blue-collar” AI users incorporate AI into their work, alongside 68% of workers aged 50 to 74. This highlights AI’s versatility across different job roles and industries, regardless of age or professional background.
The Need for Training: A Key Opportunity for Businesses
One of the study’s most critical takeaways is the increasing demand for AI training. Among those who use AI for entertainment, 85% express interest in learning how to apply it in the workplace. Even among non-users, 49% show interest in utilizing AI to enhance their careers or businesses.
These findings underscore a widespread need for training and support. Many individuals are curious about AI’s potential but lack clear guidance on how to start using it effectively. Companies that invest in upskilling their employees in AI technologies will gain a significant competitive advantage, improving both productivity and internal innovation capabilities.
AI as a Strategic Asset for Businesses
Another crucial aspect highlighted by the study is AI’s evolving role as a strategic business tool. Beyond boosting productivity, AI is increasingly viewed as an essential component for informed decision-making. A staggering 84% of respondents believe AI is crucial for working with complex data, while 82% see it as vital for solving business challenges.
These insights suggest that companies leveraging AI for data analysis, decision automation, and complex problem-solving will secure a major competitive edge. AI is no longer just an efficiency tool—it is a fundamental driver of business innovation and growth.
AI in Italy: Cautious Optimism
At the national level, data on the perception of AI in Italy reveal a more cautious attitude compared to the global average. Italy ranks in the lower-middle range in terms of enthusiasm for the opportunities offered by AI and shows a below-average level of confidence in its positive economic impact over the next five years.
Moreover, only 52% of Italians believe that artificial intelligence will benefit people like them—a figure lower than the global average of 59%—and 41% fear that current policies may impose limits that will hinder economic development.
These figures highlight that, while AI adoption in Italy is on the rise, it is accompanied by a more reserved level of trust compared to other regions.
Conclusion and Future Outlook
Generative AI has firmly established itself in the workplace. Its global adoption, strong user enthusiasm, and rising demand for AI-related training solidify its role as a strategic asset for businesses and professionals alike.
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