Automated creation of buyer personas for impactful campaigns.
Introduction
FOR, a leader in training and professional development, sought to streamline the time-intensive process of creating accurate buyer personas, a critical step for ensuring marketing campaigns resonate effectively with different target audiences. This case study explores how Creative Words introduced an automated solution enabling their Marketing team to create impactful, tailored campaigns.
Solution and key benefits
- Our scalable, customized solution automates data collection and personas generation leveraging GenAI.
- The SMM enters key information into an intuitive Excel template, then uploads it to a web app.
- The system creates detailed and consistent buyer persona profiles based on the service promotion needs and requested quantity.
- The human review process is fast and efficient.
Findings and outcomes
30% reduction in time
14% increase in click-through rate
10% increase in conversion rate
What they say about us
Arianna Ranocchi, SMM
Buyer personas are the backbone of any great marketing and sales strategy—they give us valuable insights into our customers, their needs, and their trigger points. With the new workflow from Creative Words, our Marketing team can finally spend less time building profiles and more time crafting campaigns that effectively engage the right audience with the right message.
