Generative AI Integration in Local Businesses.
Introduction
Attilio Carmagnani S.p.A., founded in 1904 in Genoa, is a key player in the chemical trade and logistics industry in Italy and the Mediterranean area. Facing the need to enhance efficiency in its sales department, the company partnered with Creative Words for AI consulting and training, aiming to streamline operations and simplify daily tasks.
Solution and key benefits
- Customized hands-on training course on generative AI
- Practical examples of using AI to create tailored commercial emails and marketing content
- Real use cases to present AI as an ally, challenge negative perceptions
- AI’s benefits while maintaining the human touch
Findings and outcomes
Alignment of AI knowledge and development of new skills
New collaboration for the creation of a customized editorial calendar
Combination of tradition and innovation with a strategic and forward-looking approach
What they say about us
Arianna Ranocchi, SMM
The automation developed by Creative Words was tailor-made to suit the specific needs and workflow of our Marketing department.
We are extremely satisfied with both the final product and the CW team, who proved to be exceptionally accommodating, attentive to our needs, and meticulous.
