Confindustria Young Entrepreneurs of Genoa and the Integration of GenAI into Local Businesses.
Introduction
At the heart of Genoa’s industrial landscape, the Young Entrepreneurs section of Confindustria serves as a key hub for innovation and business dialogue. Composed of entrepreneurs and managers aged 18 to 40, the group fosters technological growth in the region by supporting the development of ambitious ideas and projects. Within this context, a collaboration with Creative Words was launched with the goal of exploring the potential of generative artificial intelligence through a customized training program.
Solution and key benefits
- Tailored introductory course on generative AI, designed for a diverse audience
- Hands-on activities based on real use cases identified through an initial self-assessment by participants
- Content adapted to suit varying levels of experience, from beginners to seasoned managers
- Inclusive approach that highlighted the diversity of sectors and corporate roles represented
Findings and outcomes
Unified foundational understanding of AI and greater awareness of its potential
Training praised for its balance between theory and practical application
Sparked dialogue on the role of AI in future business strategies
A first step towards the conscious and strategic adoption of AI in the local business landscape
What they say about us
The training course proved to be a valuable resource, giving me a clear understanding of what artificial intelligence is—and just as importantly, what it is not. This clarity now allows me to use AI more consciously and effectively, optimizing my daily work.
A tool like genAI also proves helpful in innovating marketing strategies and optimizing communication with potential clients. While full AI integration still requires attention to aspects like privacy and system compatibility, I’m excited about the future applications of what I’ve learned.
